One of the primary marketing tactics that can be of great assistance to e-commerce retailers when building a successful website through a DIY eCommerce website builder is search engine optimization (SEO. This is essentially the process of ensuring that your website is customized for the algorithms that search engines like Google use. These algorithms – which can change often – are used to rank websites based on the signals that websites provide to the world wide web.
Since these algorithms tend to change, it’s helpful to understand exactly how SEO works and how it can be tweaked to ensure your e-commerce site continues to rank high in Google.
Here are 5 important components of SEO that e-commerce website owners should know about.
- Keyword Research
The first step to successful SEO is to conduct keyword research. That means using relevant keywords throughout your website that people are searching for on Google and drive traffic to your product pages. Finding these rich keywords and identifying their competition level is key to SEO.
- Meta Tags
Meta tags might have played a diminished role in the world of SEO over the past few years, but they are still important. You will likely notice that if you type any keyword into Google, that keyword will probably be included in the title for that page. Page titles are looked at heavily by search engines as a sign of relevance for that specific keyword. The same is true for the page’s description.
Content is king and has been since the inception of the internet and search engines. Coming up with good quality content that’s 100% unique is the best way to organically rank for keywords, as well as to create a positive experience for readers. Good content won’t go stale and can go a long way in ensuring that your consumers are getting the exact information they are looking for.
- Product Images
When consumers search for products in Google, they’re often looking at the “images” results. If your website has good images of your products, these images can rank high in search engines. This will help send plenty of traffic to your e-commerce site, as customers will click on the image to find your store.
- Social Media
E-commerce stores should establish a strong social media presence on channels such as Facebook, Twitter, LinkedIn, Pinterest, and others, as these social media networks send search engines authoritative and influential signals.
Be sure to take these tips in mind to ensure your e-commerce website is strong from an SEO point of view.