When it comes to creating and maintaining a website, it can be a daunting task riddled with complexity and a wide variety of decisions to make. And, each decision can have a major impact the website as a whole, so the tension and pressure are through the roof, off the chain, and otherwise outrageous in its extent. So, we could use some help from time to time when designing a website. Here are a few tips to consider when playing your trade online.
First and foremost, you need to heavily consider your branding. The entire look of your site branches out from your initial few design choices, so you need to make them count. You name, logo, color scheme and font choices all work in concert to project to visitors what you’re about, and what you do. So, for instance, if you want to create an inviting, calm atmosphere, the color blue is a great place to start. If your online business offers a number of services, an octopus could make a great mascot and logo, as eight “hands” could say to your visitors that we do a lot, because we can handle a lot. When it comes to a name, you need to have something catchy that also alludes to the services provided. So, given our blue color scheme and octopus mascot (orange to complement the blue) could guide us toward a great name. For example, Nauti Cool. It’s a play on words, it’s simple, easy to remember and clever. Other factors to consider when designing your website include User interface (UI), external links to related sites, and your contact information.