If you’re serious about keeping your company in a state of perpetual growth, now is the time to recognize the role that an optimized marketing campaign can play in helping you realize the goal. As you may have already gathered, effective advertising can take your conversion rates from average to awesome while also extending your organization’s sphere of authority. Below you’ll find just four of many advertising techniques you can use to start generating these brand-building outcomes:
1. Customer Relationship Management (CRM) Software.
One great marketing strategy that you can use to keep your company going and growing is the use of customer relationship management (CRM) software. This software is empowering because it will enable you to keep detailed records of each interaction that you have with a prospective client or current customer. Once this happens, your sales and marketing staff will be more effective in marketing the right products to the right client!
2. Web Design and Development Services.
In addition to utilizing customer relationship management (CRM) software, make sure that you tap into the power of investing in web design and development services. These services are important because they empower you to maintain a dynamic, interactive website that gets people interested in your brand while also motivating them to make a purchase. There are multiple services that web optimization professionals will offer to make it happen. One of them is the inclusion of shopping cart software that makes it easy for online shoppers to store all of the items they want in one central location prior to making their purchase. (Also note that companies such as GreenWing Technology can provide clients with great website services such as a punchout catalog. These catalogs enable an institutional buyer to make a purchase from a supplier right from their electronic procurement system!)
3. Social Media Optimization (SMO) Services.
Another marketing strategy that you should consider using is the social media optimization (SMO) services. These services empower you to connect with members of your target audience through key social channels like:
One SMO method you may want to try is Twitter polls. These polls will involve you asking your audience a specific question and having them answer it. An example might be “Which of our coffee products are you most likely to give someone over the holidays this year?” As noted by Joanne Sweeney-Burke, these polls empower you to engage your online audience while also doing research that enables you to make better business decisions.
4. Brand Ambassadors.
If you really want to keep your company on the path to growth, consider the value of building brand ambassadors. Brand ambassadors are individuals who share information about your product or service line with individuals in their social networks. This could include anyone from a spouse to a friend to a co-worker. Building brand ambassadors is an incredibly powerful marketing strategy because it constitutes a form of word-of-mouth advertising. And as many marketing mavens know, people are much more likely to invest in a brand if someone they trust tells them that it’s a good line. There are many ways that you can turn your current clients into brand ambassadors. One is by running a referral program in which your customers attain a 20% discount on their next purchase when they successfully recruit to your product or service line!
Start Growing Your Company Now!
If you’re ready to make your business phenomenally successful in 2017, it’s time to start using proven marketing strategies. You can use some or all of the advertising techniques outlined above to start growing your organization immediately!